Concrete Admixtures


Our innovations in admixtures add value and reliability to concrete construction

Having the right admixture partner is vital to the success of any concrete producer. The Master Builders Solutions brand from BASF leads the construction industry as an innovator of advanced products supplied to the ready mix, precast/prestressed, concrete masonry, paving and underground construction markets to improve the placing, pumping, finishing, appearance, performance and sustainability characteristics of concrete. We offer a comprehensive line of high-quality plasticizers to increase concrete productivity, performance and efficiency, as well as complementary admixtures to improve strength, durability, water resistance, aesthetics and sustainable attributes of concrete.

Plasticizers and Superplasticizers

Our specially formulated admixtures have water-reducing properties that allow the production of high-strength durable concrete, and possess high workability characteristics for ease of placement. These plasticizers can be found under the MasterGlenium, MasterPolyheed, MasterRheobuild and MasterPozzolith product families and can be combined with our MasterSure technology, to enhance slump retention, without impacting setting time.

MasterGlenium: high-range water-reducing admixtures.
MasterPolyheed: non-chloride, mid-range water-reducing admixtures.
MasterRheobuild: high-range water-reducing admixtures with rheoplastic properties.
MasterPozzolith: water-reducing admixtures for lower strength concrete.
MasterEase: a groundbreaking admixture for low-viscosity concrete.

Specialty Products

Our specialty line of auxiliary admixtures modify the characteristics of the concrete to assist in the stripping of forms, control setting time, provide self-leveling characteristics, entrain air, mitigate corrosion, sulfate attack and alkali silica reaction, and improve the concrete’s surface appearance and aesthetics.

Through world-class, innovative admixtures, and BASF’s expertise, BASF helps concrete producers to develop concrete that possesses special performance characteristics. The special performance characteristics include strength on demand, robust stability, high levels of workability and sustainability, enhanced extrusion, anti-washout performance, crack control and resistance to water. These unmatched performance attributes and economics can be quantified using a host of novel electronic tools developed by BASF for our customers to enhance their profitability, and to differentiate them in the marketplace.

MasterCast: concrete enhancers for manufactured concrete producers.
MasterLife: durability enhancing concrete admixtures.
MasterAir: air-entraining admixtures.
MasterFinish: concrete surface and finish enhancing admixtures.
MasterKure: curing agents.
MasterSet: concrete setting-time adjusters.
MasterMatrix: self-consolidating concrete admixtures.
Master X-Seed: advanced concrete hardening accelerator.
MasterPel: water resistant, efflorescence-controlling concrete admixtures.
MasterSure: slump retention technology for concrete.
MasterCell: ready-to-use density reducing admixtures.

Readymix Concrete Solutions

MasterGlenium - High range water reducing/superplasticizing admixtures
MasterEase - High range water reducing/superplasticizing admixtures with enhanced rheological performance
MasterSure - High range water reducing/superplasticizing admixtures with extended consistence retention
MasterMatrix - Viscosity modifing admixtures
MasterSuna SBS 3024 - Admixture for controlling clay contaminated fine aggregates
MasterAir - Air entraining admixtures
Master X-Seed 100 - Hardening accelerating admixtures
MasterSet - Set accelerating & retarding admixtures
MasterPel - Water resisting admixtures


Precast Concrete Solutions

MasterGlenium - High range water reducing/superplasticizing admixtures
Master X-Seed 100 - Hardening accelerating admixtures
MasterSet AC 555 - Set accelerating admixture
MasterPel - Water resisting admixture


Manufactured Concrete Product Solutions

MasterCast - High range water reducing/superplasticizing admixtures
MasterPel - Water resisting admixtures

Speciality and Ancillary Products

MasterCell 50 - Foaming agent
MasterLife 314 - Expanding plasticizing agent
MasterLife - Shrinkage reducing admixtures
MasterFinish - Form release agents
MasterKure - Curing Agents
MasterSet - Hydration control admixtures
MasterFinish FW 323 - Demoulding wax
MasterFinish MPT 299 - Protective agents
MasterMatrix UW 440 - Anti-wash out admixture



Sales Contacts

Sales Contacts

Find your local BASF concrete admixture representative

Direct contact

Ian Ellis

Technical Services Manager

+44 7966 123447

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Brochures, References, Datasheets, BBA Certification, Environmental Product Declaration, Declaration of Perfomance documents relating to concrete admixtures.

Watertight Concrete Solutions

Visit our watertight concrete solutions website for BS 8102 construction